Employee Sales Incentives
Employee Incentive Programs Boost the Bottom Line
Engaged, motivated employees produce great results. But the burning question for every organization: How do we keep our people engaged and motivated?
In today’s ultra-competitive business environment, where employees expect more than a paycheck, affordable and effective incentives can make the difference between big profits and big problems. However, coming up with great employee incentive ideas is more difficult than meets the eye.
Office perks, such as preferred parking places and free lunches, miss remote employees, a rapidly growing employee segment.
Bonus programs are major, locked-in commitments that are hard or impossible to meet in low-income years or when other investments/expenditures are urgently needed.
Travel is a great reward, except that some employees don’t like to travel, or can’t travel, or can’t travel at the scheduled time, or don’t want to travel to the selected location(s).
- Gifts are much like travel: Some employees will love a set of luggage, but others won’t like it or need it.
Gift Cards Work Wonders for Employee Incentives
Gift cards are highly effective as employee incentives, motivating and engaging employees while at the same time giving organizational leadership the flexibility it needs to make programs effective regardless of business conditions at any given moment. Consider these important advantages of gift card-based employee incentive programs.
Gift cards put employees in control. Giving employees card options gives them the ability to motivate themselves. Some employees may crave travel, others a particular dining card or retail shopping card — whatever the employee or family member(s) want, that is exactly what they can go after. Companies no longer have to guess or hope what reward will work. Rather than impose a reward that, say, 70 percent of employees will probably like, gift cards let 100 percent select what they know they are sure to like.
Gift cards work as spot bonuses and/or long-term programs. In some company cultures, spot incentives work well. In others, annual or longer-term employee incentive ideas are more effective. With gift cards, organizations can choose the former, the latter — or both. Because gift card values are flexible, the timing and amount of rewards is completely under the control of company leadership. Having the flexibility to offer spot incentives in addition to long-term programs is extremely valuable, for instance when production really needs a lift or when a remarkable employee achievement needs immediate and powerful recognition.
- Gift cards work when budgets are tight or changing. Being locked in to an expensive incentive program carries risk, but with gift cards, card values and distribution can be easily and rapidly adjusted to fit budgetary necessities. This means employee incentives continue through good times and bad. For many organizations, this continuity is extremely important, as employees interpret a stop to incentive programs as a sign that the business is in trouble or management is indecisive.
Make your employees feel valued and ready to do their best. Gift cards are a terrific way to accomplish this — take a look at gift card options now.